Top Features of Customer Data Platform
Ingest all Data
SOLUS consumes data from all online and offline sources. These range from transaction, Loyalty, CRM, product and store masters, Online behaviours and events, feedback and satisfactions, interactions and engagement.
The Customer One View
All customer data is merged into a customer one view, a golden record that is the foundation for customer analytics and the customer nudge. A one time historical load of data forms the foundation while incremental load typically happens on a daily or (near) real-time basis depending on the use case.
The customer one view gets created with ‘00s of attributes per customer:
• RFM Attributes – Recency, Frequency, Amount, Tenure, Days-Between purchases etc.
• Purchase Behaviors – Product, Range, Price Band, Quantity, Avg Bill size etc.
• Temporal Attributes – DOW, TOD, Month Part, Year Part
• Preferences – Fav Category, Store, Day Part, Channel etc.
• Engagement & Response: Logins, Visits, Conversions, Opens, Clicks
• Offer behavior: % Discount, Sale preference
In addition, if the SOLUS AI/ ML components are in use these additional attributes also appear:
• Recommendations: Top Recos by Reco Story
• Scores: Model Scores for various propensity models
Pushing Customer 360 to Front-end Systems
The SOLUS CDP can push the Customer 360 to front end destinations such as a CRM system for staff to use when engaging with customers.
Higher Order Attributes
SOLUS is the CDP of choice for some of the largest brands across the globe. What makes our CDP capabilities special:
1. Our focus on creating attributes that help predict and nudge customer behavior, beyond the simple deterministic variables present in the data
2. Industry-specific packs of variables that make sure you have a customer one view that actually works for you
3. Infinitely extensible, with an ability to create a large number of additional variables beyond what’s typically on offer
A Few Of Our Clients
E-301, 3rd Floor, Lotus Corporate Park, Off Western Express Highway, Jay Coach Area, Laxmi Nagar, Goregaon (E), Mumbai – 400063.
slath@solus.ai